Montag, 6. Februar 2012

Literaturempfehlungen

Davenport Thomas, Harris Jeanne, Competing on Analytics, The New Science of Winning, 2007,
Harvard Business School Press, Boston

Chamoni Peter, Gluchowski Peter, Analytische Informationssysteme, 3.Auflage, 2006, Springer, Berlin

Mazzocchi Mario, Statistics for Marketing and Consumer Research, 2008, SAGE, London

Huldi Christian, Kuhfuß Holger., Ratgeber Database Marketing, 2000, A & O des Wissens, Zürich

Hughes Arthur, Strategic Database Marketing, Third Edition, 2006, McGraw-Hill New York

Kimbal Ralf, Ross Margy, The Data Warehouse Toolkit, Second Edition, 2002, John Wiley, New York

Mundy Joy, Thornthwaite Warren, Kimbal Ralph, The Microsoft Data Warehouse Toolkit, 2006, Wiley Publishing, Indianapolis

Helberg Clay, Data Mining with Confidence, 2nd Edition, 2002, SPSS. Chicago

Albright Christian, Winston Wayne, Zappe Christopher, Data Analysis for Managers with Microsoft Excel, 2004, Brooks/Cole

Larose Daniel T., Discovering Knowledge in Data: An Introduction to Data Mining, 2005, Wiley-Interscience

 

Larose Daniel T., Data Mining Methods and Models, 2006, Wiley-Interscience

Ratner Bruce., Statistical Modelling and Analysis for Database Marketing: Effective Techniques for Mining Big Data, 2003, Chapman & Hall/CRC

Parr Rud Olivia., Data Mining Cookbook. Modeling Data for Marketing, Risk and Customer Relationship Management, 2001, John Wiley & Sons

Bühl Achim., Zöfel Peter., SPSS Methoden für die Markt- und Meinungsforschung, 2000, Addison Wesley Longman

Rodeghier Mark, Surveys with Confidence, 1996, SPSS, Chicago

Backhaus Klaus., Erichson Bernd., Plinke Wulff, Weiber Rolf, Multivariante Analysemethoden, 10. Auflage, 2003, Springer

zum Seitenanfang

Letzte Änderung: 25. März 2010

DiaSys. Marketing Engineering AG, Wankdorffeldstr. 102, 3014 Bern
Tel. 031 922 31 50, E-Mail: info@dont-want-spamdiasys.ch