Literaturempfehlungen
Huldi Christian, Kuhfuß Holger., Ratgeber Database Marketing, 2000, A & O des Wissens, Zürich
Hughes Arthur, Strategic Database Marketing, Third Edition, 2006, McGraw-Hill New York
Helberg Clay, Data Mining with Confidence, 2nd Edition, 2002, SPSS. Chicago
Larose Daniel T., Discovering Knowledge in Data: An Introduction to Data Mining, 2005, Wiley-Interscience
Larose Daniel T., Data Mining Methods and Models, 2006, Wiley-Interscience
Ratner Bruce., Statistical Modelling and Analysis for Database Marketing: Effective Techniques for Mining Big Data, 2003, Chapman & Hall/CRC
Parr Rud Olivia., Data Mining Cookbook. Modeling Data for Marketing, Risk and Customer Relationship Management, 2001, John Wiley & Sons
Bühl Achim., Zöfel Peter., SPSS Methoden für die Markt- und Meinungsforschung, 2000, Addison Wesley Longman
Rodeghier Mark, Surveys with Confidence, 1996, SPSS, Chicago
Backhaus Klaus., Erichson Bernd., Plinke Wulff, Weiber Rolf, Multivariante Analysemethoden, 10. Auflage, 2003, Springer